Growing a small business isn't solo work.
Build to Scale™ creates space for honest conversations, accountability, and leadership development that many small business owners rarely experience inside their business alone.
The Coaching Cohort Experience
The Mamie Ruth & Co. coaching cohort, facilitated by Sonia Robinson, brings together a small group of founders and leaders who are committed to building strong businesses and sustainable growth.
A Proven Growth Framework
The cohort follows a structured leadership and growth curriculum grounded in the BAILOR Build to Scale™ Method. You’ll gain practical frameworks to strengthen your organization and lead growth with intention.
A Room of Serious Leaders
Join a small group of founders and leaders who are equally committed to building strong businesses. The cohort creates space for honest conversations, shared insight, and perspective you rarely get when leading alone.
Ideas That Turn Into Action
Every session includes practical exercises that move insight into implementation. You’ll leave with clearer priorities, stronger systems, and next steps you can apply immediately.
Strengthens Your Leadership
Sonia guides the experience with coaching and strategic reflection throughout the cohort. Leaders step back from day-to-day pressure to sharpen their thinking, strengthen decision-making, and lead with greater focus.
Why Sonia Robinson
Sonia Robinson brings together executive leadership experience, proven growth methodology, and a deep commitment to helping leaders build organizations that last.
She serves as President of BAILOR, where she helps scale the firm’s work through the Build to Scale™ framework and a growing network of certified coaches. In this role, she works closely with organizations and leaders navigating growth, complexity, and organizational development.
Through Mamie Ruth & Co., Sonia extends that work through writing, speaking, and coaching focused on intentional leadership and sustainable growth. Her approach is shaped by years of leadership experience inside non-profit and mid-market organizations, where the demands of growth require both thoughtful leadership and strong systems.
Sonia brings her leadership experience into coaching, helping founders and leaders strengthen the systems and decisions that shape long-term growth. Leaders who work with Sonia often value the thoughtful questions, steady perspective, and practical guidance she brings to conversations about growth and leadership.
In addition to her work with leaders and organizations, Sonia is an author, speaker, and university adjunct instructor, teaching courses in public relations and leadership.
Sonia helps leaders step back, strengthen their leadership, and build organizations designed for long-term growth.
Leaders who work with Sonia often value the combination of:
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Strategic perspective grounded in real leadership experience
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Practical methods that translate ideas into action
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Thoughtful reflection that strengthens decision-making
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Honest conversation in a high-trust coaching environment
Join the Next
Coaching Cohort
Strong businesses rarely grow by accident. They grow through intentional leadership, thoughtful systems, and a willingness to step back and consider the path forward.
If you are ready to strengthen your leadership and build a business designed for sustainable growth, the Mamie Ruth & Co. coaching cohort may be the right next step.
Applications for the next cohort are now open.
What Happens After You Apply
Submit the short application form with a few details about your business, leadership role, and what you hope to gain from the experience.
Application
1
If the cohort appears to be a good fit, you will be invited to a brief conversation with Sonia. This conversation allows you to discuss your goals, ask questions, and explore whether the cohort aligns with what you need in this season of leadership.
Conversation
2
If the cohort is a strong match, you will receive an invitation to join the next group along with program details and enrollment information.
Invitation
3
Cohort
Each cohort is intentionally limited in size to create meaningful conversation and strong peer connection among participants.
Being accepted into a cohort means you are ready to strengthen your leadership and build a business designed for sustainable growth.
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A Common Leadership Moment
Many founders can describe the moment when their business began to feel different.
The work was still meaningful. The opportunities were still exciting. But something had shifted.
The questions became more complex.
The decisions carried greater weight.
More people depended on the choices being made.
What once felt manageable through hard work and determination now required a different kind of leadership. Many leaders describe a moment when they step back and realize the business has grown beyond the systems that once supported it. It is often in that moment that leaders recognize the value of pausing long enough to consider how they want to lead the next chapter of their organization.
The Mamie Ruth & Co. coaching cohort exists for leaders in exactly that season.
If this moment feels familiar, you are not alone. Many thoughtful leaders reach a point where growth requires stronger structures, deeper reflection, and trusted guidance.
If you are ready to strengthen how you lead and how your business grows, we invite you to begin the application process.