
Growth Changes Leadership
Many founders and leaders build successful organizations long before they receive formal leadership training.
But growth changes the job.
Through keynote speaking, professional development, and coaching, Mamie Ruth & Co. helps leaders strengthen how they think, decide, and lead as their organizations, and they themselves, evolve.
In the early stages of a business, leadership is about effort, instincts, and doing whatever it takes to move forward.
But as organizations grow, the demands of leadership change. Decisions become more complex. Teams expand.
The structure that once worked begins to strain. The challenge is no longer simply building the business.
The challenge becomes growing into the leader the organization now requires.
“The most impactful leaders don’t move faster.
They learn when to pause long enough to see clearly.”
— Sonia Robinson
Certified Build to Scale™ Coach | Leadership Speaker | Author | Founder
Growth Changes the Role of the Leader

A Platform for Leaders Navigating Growth
Four ways to engage with Mamie Ruth & Co.
Great leaders are rarely trained for leadership. They grow into it through experience, reflection, and the guidance of others. Mamie Ruth & Co. brings together coaching, speaking, writing, and leadership gatherings designed to help founders and leaders strengthen both their organizations and themselves.
Coaching
Leadership and growth coaching for founder-operators ready to build organizations that scale.
Keynotes
Insightful leadership talks that challenge how leaders think about growth, culture, and decision-making.
Meet Sonia
Sonia created Mamie Ruth & Co. to support leaders navigating the complexity that comes with growth.
As a BAILOR-certified Build to Scale™ coach and experienced leader, she works with founders and leaders to strengthen the habits, systems, and thinking that enable organizations to grow sustainably.
Her work combines practical leadership coaching with thoughtful reflection on the deeper questions leaders face as their responsibilities expand.
Sonia Robinson, APR
Certified Build to Scale™ Coach Speaker | Author | Founder


Accolades for Mamie Ruth & Co.
Amy Sturdivant
President & CEO, 58 Inc. Shelby County Economic Development Corporation
"Polished, professional, and entertaining as a keynote speaker and author. Sonia has the unique ability to break through the fourth wall."
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Lisa Davis Mays
CEO, The Catalyst Center for Business & Entrepreneurship
"Raw and real with emotion without the tiny violin. Mamie Ruth & Co. provides a dash of practicality for high-performing women."
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Veronica A. Cram
Founder & CEO, InSight Strategic Solutions
"Vulnerable yet speaks with authority when it comes to beautiful and difficult life surprises. You must hear Sonia speak."
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